Privacy policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when you use our website. Personal data is any data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Copiaro Fulfillment - Hodlmayr GmbH, Höhenstr. 10, 70736 Fellbach, Germany, phone: +49-711-25250711, email: support@sprueher.shop. The controller responsible for processing personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when you visit our website

2.1 If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our website visited
Date and time of access
Amount of data sent in bytes
Source/referrer from which you reached the page
Browser used
Operating system used
IP address used (where applicable: in anonymised form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are specific indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string "https://" and the padlock symbol in your browser's address bar.

3) Hosting & content delivery network

Shopify

To host our website and display its content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), others remain on your device for longer and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies we use, processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the performance of the contract, in accordance with Art. 6 (1) (a) GDPR where consent has been given, or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting us

5.1 Anthropic Claude

To provide autonomous customer support, we have integrated an artificial intelligence software solution from the following provider on this website: Anthropic Ireland Limited, 6th Floor, South Bank House, Barrow Street, Dublin 4, D04 TR29, Ireland

Data may also be transferred to: Anthropic PBC, USA

Via an API-based integration, visitors can submit text enquiries about offers, website functions, orders placed and the exercise of contractual rights, which are then answered and processed by the provider's language models.

For this purpose, the provider's software may collect personal data of the person making the enquiry in order to compare it with the order history, assign the input to a specific order, check the request automatically and then resolve it by autonomously initiating processing steps.

Personal data is collected and further processed exclusively for the purpose of handling the specific request. Processing of the website visitor's input for the purposes of training and further developing the provider's AI language models is expressly prevented.

Data processing is based on our legitimate interest in effectively supporting our website visitors, in optimally marketing our offering and in automating customer support to relieve our operations in accordance with Art. 6 (1) (f) GDPR.

Subject to any statutory retention periods to the contrary, personal data collected is deleted when the provider's software determines, by means of automated mathematical-statistical procedures, that the matter has been conclusively resolved.

We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

5.2 ShopVote

For review reminders, we use the services of the following provider: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

Only on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR do we transmit your email address and, where applicable, other customer data to the provider so that the provider can contact you by email with a review reminder.

You can withdraw your consent at any time with effect for the future by notifying us or the provider.

We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

5.3 Freshdesk

To handle customer enquiries, we use the email ticketing system of the following provider: Freshworks, Inc., 2950 S. Delaware Street, Suite 201, San Mateo, California 94403, USA

If you send us contact requests by email via our website, these are stored and organised in the ticket system to allow chronological processing and to improve the service experience. You can always check the current status of your request using the individually assigned ticket number.

To organise and process enquiries, personal data is collected to the extent provided, but in any case surname, first name and email address, transmitted to the provider, stored there and read.

The legal basis for processing this data is our legitimate interest in the efficient organisation of our customer service, in answering your request as quickly as possible and in optimising our service offering in accordance with Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

5.4 When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of handling and answering your request and only to the extent necessary for this.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided there are no statutory retention obligations to the contrary.

6) Comment function

When you use the comment function on this website, in addition to your comment, information on the time the comment was created and the commenter name you have chosen are stored and published on this website. Your IP address is also logged and stored. The IP address is stored for security reasons and in case the person concerned infringes the rights of third parties or posts unlawful content through a comment. We need your email address in order to contact you if a third party objects to your published content as unlawful.

The legal bases for storing your data are Art. 6 (1) (b) and (f) GDPR. We reserve the right to delete comments if third parties object to them as unlawful.

7) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary in each case if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the controller's address given above. After your customer account has been deleted, your data will be deleted, provided that all contracts concluded via it have been fully processed, there are no statutory retention periods to the contrary and we have no continuing legitimate interest in further storage.

8) Use of customer data for direct marketing

8.1 Subscribing to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. In doing so, we store your IP address as registered by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for its intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After you unsubscribe, your email address will be deleted from our newsletter mailing list without undue delay, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this in a manner permitted by law, about which we inform you in this policy.

8.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services from our range similar to those already purchased by email. In accordance with § 7 (3) of the German Act against Unfair Competition (UWG), we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalised direct marketing in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. You will only incur transmission costs at the basic rates for this. Once your objection has been received, the use of your email address for advertising purposes will cease without undue delay.

8.3 Brevo

Our email newsletters and other promotional email communication are sent via this provider: Brevo GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

On the basis of our legitimate interest in effective and user-friendly email marketing, we pass on the data you provided when subscribing to this provider in accordance with Art. 6 (1) (f) GDPR so that it can send the emails on our behalf.

Only on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR, we reserve the right to additionally carry out a statistical evaluation of the success of email campaigns by means of web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.

You can withdraw your consent to email tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider which protects our website visitors' data and prohibits disclosure to third parties.

9) Data processing for order handling

9.1 Insofar as necessary for the performance of the contract for delivery and payment purposes, the personal data we collect is passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact details you provided when ordering in order to inform you personally within the scope of our statutory information obligations in accordance with Art. 6 (1) (c) GDPR. Your contact details are used strictly for the purpose of notifications about updates owed by us and are processed by us for this purpose only to the extent necessary for the respective information.

9.2 When age-restricted goods are ordered, we ensure in accordance with applicable youth protection law that you have reached the minimum age required by law for the goods concerned. For this purpose, we use an age verification procedure with which we can ensure your personal identification (age check) and, where applicable, authentication. For this purpose, we use the Ident-Check service of DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.

For the purpose of checking the required minimum age, some of your personal data is transmitted to the above service provider. This data processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interests, which prevail in a balancing of interests, in ensuring an offering that complies with youth protection law, and furthermore to comply with the statutory provisions on youth protection.

9.3 To fulfil our contractual obligations, we may use drop shipping by suppliers. For this purpose, we pass on your name and delivery address to a supplier selected by us exclusively for the purpose of delivering the goods (Art. 6 (1) (b) GDPR).
If we owe delivery of goods that cannot be shipped by parcel (freight goods, bulky goods, etc.), we also pass on your telephone number to the said supplier in accordance with Art. 6 (1) (b) GDPR if a delivery date needs to be agreed by telephone in advance.

9.4 Amazon Fulfillment (FBA)

For order processing, we use the following provider: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg

Name, address and, where applicable, other personal data are passed on to the provider in accordance with Art. 6 (1) (b) GDPR exclusively for the purpose of processing the online order. Your data is only passed on insofar as this is actually necessary for processing the order.

9.5 JTL

For order processing, we use the following provider: JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven, Germany

9.6 Shirtigo

For order processing, we use the following provider: Shirtigo GmbH, Siemensstraße 2, 50354 Hürth, Germany

9.7 Disclosure of personal data to shipping service providers

- DHL

We use the following provider as transport service provider: DHL Paket GmbH, Charles-de-Gaulle-Str. 20, 53113 Bonn, Germany

We pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR before delivery of the goods for the purpose of agreeing a delivery date or announcing the delivery, provided you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery, we only pass on the name of the recipient and the delivery address to the provider in accordance with Art. 6 (1) (b) GDPR. The data is only passed on insofar as this is necessary for the delivery of the goods. In this case, it is not possible to agree the delivery date with the provider in advance or to announce the delivery.

Consent can be withdrawn at any time with effect for the future by notifying the controller named above or the provider.
- UPS

We use the following provider as transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

Consent can be withdrawn at any time with effect for the future by notifying the controller named above or the provider.

9.8 Use of payment service providers

- Apple Pay

If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed via the "Apple Pay" function of your device running iOS, watchOS or macOS by charging a payment card stored in "Apple Pay". Apple Pay uses security features built into the hardware and software of your device to protect your transactions. To authorise a payment, you must therefore enter a code you have previously set and verify it using the "Face ID" or "Touch ID" function of your device.

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.

If personal data is processed in the transmissions described, processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Apple retains anonymised transaction data, including the approximate purchase amount, the approximate date and time and whether the transaction was completed successfully. Anonymisation completely rules out any personal reference. Apple uses the anonymised data to improve "Apple Pay" and other Apple products and services.

If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorising device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the option to use Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".

Further information on data protection with Apple Pay can be found at the following address: https://support.apple.com/en-ie/HT203027
- Google Pay

If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment is processed via the "Google Pay" application of your mobile device running at least Android 4.4 ("KitKat") and equipped with an NFC function, by charging a payment card stored in Google Pay or a payment system verified there (e.g. PayPal). To authorise a payment via Google Pay of more than €25, you must first unlock your mobile device using the verification method you have set up (such as facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which is used to verify that a payment has been made. This transaction number does not contain any information about the actual payment data of the payment methods stored in Google Pay, but is created and transmitted as a numerical token valid only once. In all transactions via Google Pay, Google acts merely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by charging the payment method stored in Google Pay.

If personal data is processed in the transmissions described, processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or of the sender and recipient, the payment method used, your description of the reason for the transaction and, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimisation and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when other Google services are used.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en
Further information on data protection with Google Pay can be found at the following address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en
- PayPal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider for which you pay in advance, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order are passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data is passed on exclusively for the purpose of processing the payment with the provider and only insofar as this is necessary for this purpose.

If you select a payment method for which we provide advance performance, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, where applicable data on an alternative payment method).

In order to safeguard our legitimate interest in determining your creditworthiness in such cases, we pass this data on to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. On the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractual payment processing.
- PayPal Checkout

This website uses PayPal Checkout, an online payment system from PayPal consisting of PayPal's own payment methods and local payment methods of third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or, if offered, "Pay Later" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of payment processing. The data is passed on in accordance with Art. 6 (1) (b) GDPR and only insofar as this is necessary for payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal or, if offered, "Pay Later" via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain entitled to process your personal data if this is necessary for contractual payment processing.

If the PayPal payment method "purchase on account" is available and selected, your payment data is first transmitted to PayPal to prepare the payment, whereupon PayPal forwards it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin, Germany ("Ratepay") to carry out the payment. The legal basis in each case is Art. 6 (1) (b) GDPR. In this case, Ratepay carries out an identity and credit check in its own name to determine creditworthiness in accordance with the principle described above and passes on your payment data to credit agencies on the basis of its legitimate interest in determining creditworthiness in accordance with Art. 6 (1) (f) GDPR. A list of the credit agencies Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using the payment method of a local third-party provider, your payment data is first passed on to PayPal in accordance with Art. 6 (1) (b) GDPR to prepare the payment. Depending on your choice of an available local payment method, PayPal then transmits your payment data to the corresponding provider to carry out the payment in accordance with Art. 6 (1) (b) GDPR:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further data protection information, please refer to PayPal's privacy statement: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method of the provider for which you pay in advance (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order are passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data is passed on exclusively for the purpose of processing the payment with the provider and only insofar as this is necessary for this purpose.
- Stripe

One or more online payment methods from the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

If you select a payment method of the provider, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order are passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data is passed on exclusively for the purpose of processing the payment with the provider and only insofar as this is necessary for this purpose.
- SumUp

One or more online payment methods from the following provider are available on this website: SumUp Limited, Block 8, Harcourt Centre, Charlotte Way, Dublin 2, Ireland D02 K580

10) Web analytics services

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text files on your device and collect certain information. This information also includes your IP address, which is, however, shortened by Google by the last digits in order to rule out a direct personal reference.

The information is transmitted to Google servers and processed there. Transfers to Google LLC, based in the USA, are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website and internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected through the use of Google Analytics 4 is stored for two months and then deleted.

All of the processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent to do so in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with Google which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special function "demographic characteristics" and can use it to compile statistics on the age, gender and interests of website visitors. This is done by analysing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for two months.

Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to create cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalised advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=en

User IDs
As an extension to Google Analytics 4, the "User IDs" function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analysed across devices.

11) Retargeting/remarketing and conversion tracking

Google Ads conversion tracking

This website uses the online advertising programme "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our offers on external websites by means of advertising material (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie, which also includes your IP address, is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. Using Google Ads may also involve the transfer of personal data to the servers of Google LLC in the USA.

Details of the processing triggered by Google Ads conversion tracking and of how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All of the processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=en

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have disabled the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/en/privacy/ and https://policies.google.com/privacy?hl=en

12) Website functionalities

12.1 ShopVote graphics

To display external customer reviews and/or an externally awarded quality seal, graphic elements from the following provider are integrated on our website: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

When you visit a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. In doing so, certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in this context, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the optimal marketing of our offering and the attractive design of our website.

12.2 Google reCAPTCHA

On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA.

For the visual design of the captcha window, the provider uses "Google Fonts", i.e. fonts loaded by Google from the internet. This does not involve the processing of any information other than that mentioned above, which is already transmitted to Google through the functionality of reCAPTCHA.

The service checks whether an input is made by a natural person or improperly by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. To ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, and the date and duration of the visit, and transmits this data to the provider's servers for evaluation. Cookies may be used in this process, i.e. small text files that are stored in the browser of the device.

If the processing described above is based on cookies, these are only set if you have given us your express consent to do so in accordance with Art. 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual responsibility on the internet and in preventing misuse and spam in accordance with Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

13) Tools and miscellaneous

13.1 DATEV

For our accounting, we use the cloud-based accounting software service of the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

The provider processes our company's incoming and outgoing invoices and, where applicable, its bank transactions in order to record invoices automatically, match them to the transactions and use them to prepare the financial accounts in a partially automated process.

If personal data is also processed in this context, processing is carried out on the basis of our legitimate interest in the efficient organisation and documentation of our business transactions in accordance with Art. 6 (1) (f) GDPR.

13.2 easybill

For our accounting, we use the cloud-based accounting software service of the following provider: easybill GmbH, Düsselstr. 21, 41564 Kaarst, Germany

13.3 Cookie consent tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they access the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking boxes. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the boxes. This ensures that such cookies are only set on the user's device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. As a rule, no personal user data is processed in this process.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is Art. 6 (1) (c) GDPR. As controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data. For the respective conditions of exercise, please refer to the legal basis cited:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and, where relevant, additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned is stored until you withdraw your consent.

If there are statutory retention periods for data processed in the context of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data is routinely deleted after the retention periods have expired, provided it is no longer required for the performance or initiation of a contract and/or we have no continuing legitimate interest in further storage.

When personal data is processed on the basis of Art. 6 (1) (f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this policy on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.